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Snapchat Advertisting Costs A Breakdown Of Each Offering

Found something you love but want to make it even more uniquely you? Many sellers on Etsy offer personalized, made-to-order items. A Snapchat spokesperson confirmed the company gets thousands of geofilter submissions every week from individuals and businesses. This seller will create a custom portrait how much did it cost to make snapchat of you and your spouse—how cool. Add special details—like your wedding flowers or even your dog—to the design to really create that wow factor. Now, before you get too excited and start designing your new Snapchat geofilter, let’s cover the dimensions, specs, and of course, guidelines.

how much does a snapchat filter cost

The price of your Snapchat geofilter is determined by a number of variables. The cost of the design is estimated to be $85, and the cost of running the filter is estimated to be $25–50, totaling $150 from start to finish. The cost of the geofence is determined by its size and the amount of time it takes to run. Besides submitting your geofilter, you should make plans to integrate it into your business’s overall marketing plans.

Here you’ll see a few examples of various geofilters in order to give you an idea of roughly how much each of them would run. Know however, that Snapchat will send you your specific fee estimate when you place your order or you can login to find out exactly how much your geofilter will cost. Last but not least, there’s a $170 option which includes custom text, custom imagery, and a custom cartoon all rolled into one super geofilter.


Users can choose spaces that are a minimum of 20,000 square feet — about the size of an office — to a maximum of 5,000,000 square feet — roughly a few city blocks. The custom filters can stay live from an hour to thirty days, and Snapchat imagines they’ll be used during weddings and other events. She ran a geofilter for a conference Iberia Bank sponsored, and the filter got 2,895 views and ran for five hours around a two-block radius, and only cost $12.38. Snapchat users can geofilter their photos and videos by using graphics that depict their location.

  • The design process can take anywhere from hours, but Snapchat ensures that if you need your filter sooner, then they will do their best to accommodate you.
  • A Personal Geofilter is one that doesn’t include any branding, business marks/names, or logos, and doesn’t promote a business or a brand.
  • This Etsy shop sells tons of pretty editable templates, from this wedding geofilter perfect for a rustic mountain event to a more modern, watercolor-washed version.
  • In the Filters menu, you can design a filter for either personal or business use.
  • Gary Vaynerchuk was an uber-early adopter of Snapchat Geofilters and used them a great deal during his #AskGaryVee book tour, setting up a custom filter for every talk, Q&A, or event he hosted.
  • You’ll notice that the above Snapchat geofilters all reflect the particular neighborhood I’m in – that’s a pretty common use case.

As expected, the larger your location is, the more expensive your Snapchat geofilter will be. Similarly, the longer it’s accessible, the more it’s going to cost you. To select the time, use the tool on the right and select your start and end time for each day that your Snapchat filter is live. You’ll notice that the above Snapchat geofilters all reflect the particular neighborhood I’m in – that’s a pretty common use case.

How to Make a Snapchat Geofilter for Any Event in 2020

Now you can hype it up with a temporary Snapchat geofilter. The Geofence size needs to be a minimum of 20,000 square feet (approximately the size of a house & yard) to a maximum of 10 million square feet. Refunds are issued at the discretion of customer service on a case-by-case basis. If the designer has completed the initial proof and sent you a copy, there will be no refunds.

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Snapchat also offers a blank template for you to design your own filter in-app. As long as it fits within Snapchat’s size specifications and guidelines, use what makes you most comfortable. If you have a time-specific event, give yourself a little time in case your submission gets rejected. In this case, return to the drawing board, feel free to get creative, and try different styles to see which does better. The on-demand tags are a great way to give your event a more unique, personal touch in the big, bold world of social media. White points out that it’s also a great way to involve your guests.

On the other hand, you can also choose to create a free community filter that represents a location or a moment (sports game, concert, etc.). With Snapchat geofilters, you can put artwork, names, and logos, etc. over messages in the app. Snapchat geofilters only work in specific locations and are often available for a limited time.

Snapchat Geofilter Cost

Canva has a library of stickers and graphics that you can add to your design. For $5, you get about 8 hours for an event in a major city. For $30, you get up to 25 hours for an event and about 81,000 square feet. The price of your geofilter depends on how big of an area you want to target and how long you’d like the geofilter to be available. The minimum area is 20,000 square feet, which you can select with a fence tool on an interactive Google Map.

how much does a snapchat filter cost

It is something you can easily include in your overall marketing strategy. You can buy a geofilter or make your own Snapchat geofilter. In this way, you can make them as personal as you need and as closely consistent with your brand as possible.

How to make a Snapchat geofilter

On his blog, Vaynerchuk explains that a filter which cost him $62.98 went on to generate 229,713 views and a CMP of $0.27. Few things in life are more memorable and exciting than a trip to an amusement park, and Disneyland knows this well. The park’s Snapchat Geofilters, such as the one above, are only available at the park, but they’ve reminded many people much farther away that a trip is in due order.

how much does a snapchat filter cost

Otherwise, select your filter’s occasion from the pulldown menu. Available choices include Celebration, Baby Shower, Birthday, Game Day, and many more. “He started to get a little suspicious, but I tried to act like we were just going on a walk. Right at 12am I told him, ‘There’s a new geofilter, check it out’ and he immediately knew what I was up to,” said Forbes. High school senior Megan Forbes, 18, is an avid Snapper, using the app to constantly send funny pics and messages to friends. “I decided to get creative and ask my boyfriend to prom in a cool way,” Forbes told the Guardian.

Developing Your Marketing Strategy Using Snapchat Geofilters

While your geofilter is active, everyone within your filter’s set ‘geofence’ will be able to use your geofilter for an unlimited amount of times on Snapchat. Once your run time ends however, no one will be able to pull up your filter to use within Snapchat. Select Purchase from the summary page, then make your payment. Once you get the approval email, your filter is officially scheduled. Snapchat remains one of the most popular multimedia messaging apps on the planet. Send me exclusive offers, unique gift ideas, and personalized tips for shopping and selling on Etsy.

The first branded geofilter debuted this past summer and was for McDonald’s. Snapchat hasn’t said how much it charges it for those sponsorships, although it does charge advertisers https://globalcloudteam.com/ $20 for every 1,000 video ad views. Snapchat users feeling limited by the app’s geofilter overlays can now make their own and define areas in which they’ll show up.


In case you’re living under a social rock, the app allows users to take pictures and send them to friends, and the photo messages delete themselves after being viewed. What’s currently all the rage are the filters that can be applied to, and even created for, pics taken with the app. Snapchat has new filters daily, and it also has filters that are specific to the user’s location, which are called Snapchat Geofilters. Want to go beyond imagery and create a customized cartoon for your event? For this you’ll get both customized text for your geofilter as well as a cartoon of anything from you and your partner, to your pet, to a specific location. Snapchat guarantees that they can turn just about anything you like into a cartoon in the style of your choice.

Once you’ve got your design finalized, Snapchat allows you to select the dates you want your filter to be available. However, as of right now, you cannot select dates more than month ahead of time. Make your event even more memorable with a snappy Snapchat Geofilter. Perhaps you don’t have the time or skill needed to make a captivating Snapchat geofilter. Rather than racking your brain trying to think of a cool design, you can purchase a filter.

To select your location, enter the address in the search bar and then draw a fence around your selected area. I’d also recommend testing your filter with multiple images to make sure it’s clear and looks great in all situations. It’s great to experiment with your filter over a mix of light and dark photos.

If you plan on creating a short-term filter, 3) you can then immediately begin the customization process by filling out business filter details including copy, colors, logos, and custom imagery. For long-term filters, you will be contacted by the design team in order to establish these details after submitting the Business Inquiry. In the Filters menu, you can design a filter for either personal or business use.

As with a cartoon geofilter, you can add additional figures for $25 a piece. If you chose this option, you’re geofilter can be ready in 2-4 days from your event or can be rush ordered to be ready in under 48 hours for an extra $30-50. The pricing on these varies, depending on what and how much you’d like your geofilter to feature. Once you chose a design you like, you just specify any text or colors you’d like changed on the template and then submit it to Snapchat. Snapchat is hoping to make some money from custom, temporary geofilters you can create for your next party or event. “Snap to Unlock” filters are one of Snapchat’s newest ad offerings.

In this article, we’ll show you how to make a Snapchat filter using the geofilter feature. So she bought one of Snapchat’s new on-demand geofilters for $15, which showed little cartoons of her and her boyfriend and the words “Hey Joe Walker! ” It was only available for the one and a half blocks between her house and the beach, and ran for 24 hours from midnight last Saturday night, so she was able to surprise him with it. Snapchat provides templates that you can use, but the most memorable filters are customized for a specific event.